I started a second career this past month. Well rather an extension of a long glorious career in the business of beauty I get to lovingly call my career. This second endeavor is as a certified business coach for a company called Strategies. I have written a little about this new experience and like anything new, it has my attention. This is no small feat because for the many friends in my inner circle, they could likely attest to my short attention span. I am filled with one hit wonder ideas on a daily basis, lucky if one percent of them come to fruition.
I have a small barn in the back of my house, some people call it a she-shed. My ideas usually find their way into the barn as the centerpiece. Learning to make chocolate babka, I now want every person I know to experience the delight of this on their tongues, my co-conspirator in all barn ideas, Morgan, kindly and patiently rolls her eyes — and says, “Are we opening the Babka Barn?” Macaroni and cheese? Yes. The mac and cheese barn.
Then there is the Breathing Barn because now I am meditating every day so of course everyone needs to have this experience. Let’s move this to the barn! I haven’t even mentioned the typewriters, but of course that would be a perfect fit in the barn along with the writing barn and the art barn and the visionboard barn. See where I am going? Ideas flow at the speed of light in this entrepreneurial brain of mine. God forbid I have an idea and just keep it to myself, taking my own bath in its essence. Why I need to share every single experience with the world is beyond me, but I accept it as one of my personal core drivers. And as my grandfather says often, “Be that as it may.” And so it is. Never ends. One can see why I need to actively attempt a no plan Thursday. And my struggle with this idea too is that I want to make it a thing. I exhaust myself and likely people around me. Who cares though, I seize time like there isn’t any and it will likely be this way till the day I die.
I am taking this new career path as seriously as most people would when they start a new job. Reading the company manual from cover to cover, studying the material I need to inform myself with so I can pass my knowledge to someone needing to improve their business model and systems and going on the private Facebook accounts and making my comments to other like minded business owners. I may be a bit of an out of the box bohemian when it comes to life, but in working for another company, I respect their rules and regs and try to follow their suggestions for full throttle participation. Overachiever? Maybe. But more now that I am a grown up and much less inclined to do it to impress anyone other than my own work ethic and joy I get from this new experience of ‘employee.’ It is a major and joyous paradigm shift and frankly one I have the luxury of really wanting rather than really needing, A nice position to be in for sure.
This learning brings me back, though to the struggle with the overflowing social media and technology I have had for some time so much so that I — pre-Strategies- was on my merry way back to real paper address books and appointment calendars. This went out the window as soon as I had my first training week since everything is technology. Appointment making, scheduling, calendars, webinars, training, group texts, group emails- all technology. So I jumped back in and figured it would be a great addition to my knowledge base and here I am. If you can’t beat them, join them, I suppose. Kind of, but with caution and trepidation this time around. Back on Facebook daily posting questions about business to the thousands of people who are friends in this private group.
This is now a morning habit along with my while the coffee perks meditation and writing habit and I have surprisingly enjoyed this experience. Maybe because it has a beginning and an end. I only allow myself about twenty minutes to post the question and make my comments to others, then I am off Facebook. I didn’t put it back on my phone and this helps me not become addicted to checking the replies, likes, stars, hearts and whatever other symbols Facebook has created to turn humanity into Pavlov’s dogs.
Yesterday when I was making my post for the day, I noticed that I had a star next to my name. I scrolled through the other names and didn’t see any stars next to anyone else’s names. So I clicked on my name to learn that Facebook in all of its wisdom declared me “A RISING STAR.” Some algorithm has decided that my posts and the comments that follow make me worthy of this new symbol. I wasn’t asked if I wanted this next to my name, I guess Facebook just assumes that every user wants outward star recognition. They didn’t seem to think that before their label, I may have already thought I was a star, they also didn’t think that maybe a star next to my name would make me think of other stars next to people that don’t have such a positive vibe, like those yellow stars Jewish people were forced to wear to identify them. Maybe this is a stretch, but I have just read Tattooist of Auschwitz by Heather Morris after reading The Lilac Girls by Martha Hall Kelly and yellow stars and labeling are fresh in my mind.
With anti-Semitism on the rise as close as eight miles away in Fall River, Mass the defiling of gravestones with appalling anti-Semitic phrases and symbols, I am thinking that less labeling is probably a better business strategy. Especially for a provocative and bold lovely bad ass Jewish chick like myself. Some people may be rolling their eyes at this assessment of this star next to my name on Facebook, and maybe it is an overreach, but the labeling of people without their consent or choice gives me the willies. Maybe I have watched too much Handmaid’s Tale, or have read too many books to keep what happened to so many Jews, Romas, gay men and women, disabled and anyone else who didn’t look or fit the part declared by a madman. This was less than eighty years ago and there are still people from this time in history who lived through it to talk about it. Less and less which is why I voraciously read and recommend books that take me back there. As sad and painful as it may be from the comfort of my heated house, packed refrigerator, Mercedes in my driveway and safe and comfortable life I lead, I refuse to take this life I lead for granted.
I am struck by the ease of which we have become used to accepting these little types of recognition as normal. And I don’t want to believe that any of these seemingly innocent Facebook recognitions could be laying the groundwork for some sinister plan, but the Holocaust didn’t happen in a blast. It was a slow and steady stream of propaganda and commentary. It was humankind never thinking that a mind could think the way the crazy man with a mustache and hatred in his heart who I refuse to name in my piece today could imagine. Little dribbles of hatred and labeling of anyone who was the OTHER.
So Facebook, Apple, Google, and all of the other big techs out there we have slowly let infiltrate our life, please think about your power and stop trying to tell me who I am and who I should be by labeling me with a star. I already know who I am and I have already risen.