business

WHAT IS YOUR WHY?

There is a distinct momentum to running your own company with no partners, solo. Ups, downs, left, right, circles, squares, triangles, zany emotional rides. Dealing with employees, clients, work life balance, (whatever that is supposed to mean) all make you hyper aware of your strengths and your flaws. After all we are humans, and as much as I try to demonstrate excellence in my business to my team, I have floundered over the years as much as I have excelled. This is human nature and the nature of the beast I get to call running my own show.

How to stay motivated, how to keep a team motivated, how to keep clients wanting to come back to your established brand over and over again. The large companies have the same struggles as the small ones and like a puzzle that is all one color, sometimes it feels like the work will never be completed. There is no such thing as Set it and Forget it in running my own company. It is challenging and exhilarating in the same breath and I wouldn’t have it any other way.

I often wonder if Apple had not ever invented the Iphone and the Ipad, would the Apple stores be full of curious people every day you walk by one. Mondays, Thursdays, I have never seen an empty Apple store, but as long as they keep innovating and shifting the way they approach their technology, our quest for new and exciting will keep us swiping our credit cards.

What keeps me excited is attending classes, developing leadership and service. Service has always been my personal driving force. To serve. Being in a service business makes it easy to sprinkle magic fairy dust on our clients and team. I feel privileged to serve. Every day I get to put my feet on the floor on the right side of the grass, I choose service. This is my why.

What is service anyway? And more important why? My why is the glory of establishing rapport with humanity by random acts of kindness. Sending a typewritten thank you note or a note at a most unexpected time, a phone call to check in with someone who doesn’t expect one, a simple thank you to a team member. Little specks of kind language that inspires and delights to get someone to smile because I smiled first. This is my why. And I ask Why Not? Kindness and service is such a simple contribution to a day otherwise encumbered with too much screen time and distractions further and further away from human interaction.

As I embark on yet another business adventure, getting certified as a business coach to help other businesses be successful, I am struck by the challenge to see what it feels like to be on the employee side of the coin and I am struck by the emotional zing it is giving me. Even though I am not officially an employee in the traditional sense, goodness knows I don’t need a second “job.” I still have to show up to meetings, trainings, classes with the serious dedication to someone else’s why. What I do understand wholeheartedly is that to truly be part of someone else’s team, you must buy into their why, otherwise it feels fraudulent. I am too grown up to work in any environment that is not in line with my own purpose and intention. Actually, I am fortunate to say that I have never worked in any place that I don’t agree with their core belief.

For the last twenty years though, I have only answered to the beat of my own vision and brand. Sure, I have a team I have had to be accountable to, but ultimately it is me and only me. This can be a lonely endeavor and twenty years later, I have surprised myself with the excitement I feel in having to show up and be present to someone else’s dream. This past two weeks of training and learning has awakened a part of me I didn’t know was sleeping. The interaction with like-minded business owners who decided they too needed an alternative way to lead and inspire has been a welcome guest in my otherwise party for one I have lived in as an independent business owner. The immediate camaraderie I have felt from this group of seasoned business owners who too needed a little wake up and interaction has inspired me in a way I hadn’t realized I missed. The idea of having to be quiet and learn someone else’s mission and vision and gingerly and patiently observe where and when to speak up, but not be a bull in a china closet is in itself the most challenging. I am used to doing my own thing, leading my own party and now to be on the receiving end is unique and most startling to this sassy entrepreneur. Add to this mix a leadership team of mostly men and the party changes significantly.

I have worked with twenty women for over twenty years. All of a sudden, I am thrust into a leadership tribe of five strong men and I am not exaggerating when I say that my female essence has had a bit of a shakeup. But a good one because I get to sprinkle some much needed female fairy dust in their world too (and they need it, trust me).

As I wake up each day sandwiching my excitement between morning full throttle to passing out at about 8:30 pm every night after a well-deserved bowl of Newport Creamery Peppermint Stick ice cream, I know my why. I know my company’s why and I know this new endeavor’s why. There is nothing more satisfying then purpose and intention in work. What is your why and do you know it like the air you breathe? If not, today is as good of a day as any to take a closer look. You may surprise yourself.

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